Press releases have been around as long as the media has been in operation. Magazine and newspaper editors from publications all over the world receive many thousands of pieces of information daily and they then choose the information most relevant/ newsworthy to their publications needs for that day. The internet has changed and is changing the face of journalism as the online press release is here and making a massive impact on the online and offline publishing world.
Write your press release about something interesting. If you are intent on doing nothing more than writing a sales pitch for your product, you are missing the point. Nobody likes to be sold to so make sure that you research the current trends in your industry and make a point that people will be genuinely interested to read about. If you were the editor, don’t you think that you would be a little tired of hearing the same old rubbish all the time?
Press releases can end up being syndicated. This means that other services pick up the news from a master authority site or feed. This is really useful for you as you can reduce the amount of work done by sending your press release out to the best sites and then other sites will pick up that information from them. A word of warning though, the authority sites are very picky about the content that they accept. Make sure your release is genuine and will interest readers.
A press release is a small document. Often around the 300 words mark, you must make a point quickly, concisely and with a degree of accuracy that would make an Olympic marksman jealous. Write a compelling headline and you will go a long way to making sure that your reader does what you want them to do, i.e. read your press release. Including your main keyword phrase is another excellent method of gaining additional search engine benefit to your website so don’t forget to do that.
The length of a press release is also important. Around 300 words seems to work well. Enough information to get the point over yet small enough to take up only a little room on the website that will publish the information. Get these simple pointers right and your press release will get published, get syndicated and if you include a subtle link back to your website, will get you additional search engine exposure as well
Glenn H is a freelance search engine optimisation expert, working with local businesses in the UK. If you are interested in Cardiff computer services or indeed in SEO in Cardiff then please get in touch
Posted in 
Tags: 
