Webinar strategy. Without a doubt, you have got to get this right to be successful.
First, what do you want to accomplish with your webinar? Do you want to educate your audience? Do you want to sell your products and services at the end? Do you want to train existing customers or employees?
Once you have decided on your purpose, you can start planning. For example, if you are trying to educate your audience, you should include a “call to action.” This could be a visit to your website, a “buy now” button, or a phone number on the bottom of your webinar screen.
If you are trying to sell a product on your webinar, design your webinar presentation with the pitch in the middle and your best points at the end. That way, they will remain on the webinar through the pitch in order to get to the best points at the end.
Another webinar strategy (especially for professionals who are selling their services) is the “how to choose a qualified professional” webinar presentation. List ten essential qualifications for choosing [your profession] and then make sure you are the only one that meets all ten qualifications! You determine the qualifications, you choose the top ten that ONLY YOU meet!
Another webinar strategy is to explain a very complicated process and then, offer the “done for you” service at the end. Tax attorneys could design a webinar about the top five tax changes for the coming year and explain them in great details. Even down to which forms to file by what deadlines.
After you’ve finished laying out all this information, offer to do it for them for a set fee. They will feel empowered from the content of the webinar but also relieved that someone else could do it all for them.
One more webinar strategy is pre-qualification through education. Imagine a webinar presentation that educates the prospect about your products and services BEFORE they get on the phone with you. They will be pre-qualified and they will see you as the expert in your field. After all, you are the only service professional that they have seen on a webinar.
One industry where this would work is lasik eye surgery. If you hosted a one-hour webinar, educated your audience, and then allowed for question and answers, you would be left with individuals who are serious about the procedure. All that is left is to give a call to action such as your office phone number to set up an appointment.
Imagine the qualified applicants you would get if they were devoted enough to sit through a 60-minute webinar and then pick up the phone to call your office! Your closing ratio would go through the roof!
Hopefully, you are seeing the huge possibilities that good webinar strategy and solid webinar planning can open up for you. If you design your webinar with right goal in mind and include a call to action in your webinar presentation, there is no end to the amount of qualified customers and leads you will attract!
Stephen Beck is an expert at showing people and small businesses how to increase their sales using webinars! He invites you to an amazing FREE weekly webinar to discover webinar strategy that only the most successful webinars use. Hurry, these fill up quickly! Lock in your spot here: http://www.WildlyWealthyWebinars.com
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