What can you do to find out if your press releases are effective? Can you gauge the value that your release presents to the media, writers, journalists and readers? Simply put, do you really know the newsworthiness of your press release?
We are going to examine here, what makes a good release. In the course of running ones business, there will be many times that you will need to write releases. Important news, happenings and events can become subject”and we do not want that such news will go to waste, just because the media will not find it newsworthy.
Let us take a look at what makes some releases tick, and what makes others become bound to the journalists wastebasket. The points are quite simple really; and you will find these practical but often overlooked.
5 Simple Ways to Know if Your Press Release is Newsworthy
1.) How hot is your press release? Does it convey something of value for the media? For your press release to catch the attention of the journalists, it must have news value. News value equates to getting interest of the media.
2.) Standards of the media, the journalists and the news reporter must be a big consideration to have an effective press release. Following their requirements and strictly adhering to their standards will ensure a successful press release with them.
3.) Are you aiming at free publicity? Not good! When editors see your purpose, they will for one thing, dump your release into the wastebasket or in worse case, you might be charged for putting your company’s ads online. Be very diligent not to make the mistake of focusing on ads of your company, rather than giving out hot news about your business.
4.) Is your press release fresh with the times? The media will not tolerate out of date news. Therefore it is imperative that your release must be attuned with today’s interest and news. The media will be turned off with old news and information.
5.) How accurate is your release? Are the facts clear and true? Anything less than this, will discourage the news reporters to accept your release as newsworthy. Make things less burdensome for the journalists and the rest of media by giving only accurate and full facts.
Following these 5 most practical tips, you are now on the road to hitting a gold mine for your business. Your press release will surely gain the excitement of the media to write about it and therefore enabling your business to be more known, exposing it to wider audience and thus drawing in more traffic to your company.
Your press release should have value. It should be well-written, timely and accurate. There is no room for mediocre work when it comes to writing your release. Just keep in mind the important points mentioned here, and make your press release newsworthy-as it should be.
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