Applying eyeshadow is a technique that will allow you to add color to your eyes, but also allow you to augment their shape and make them stand out. There are a vast variety of eyeshadow available in several different forms and shades, even red eyeshadow, but knowing which types will work best for you can be confusing.
One of the best things to remember when applying eyeshadow is to not only use a single shade, but instead use three complimentary colors. You will want to apply the lightest shade under your brow bone, where it will create a highlight effect. Next, apply the medium shade to the general area of your eyelid, and complete the look by using the darkest shade in the crease. This technique adds a greater depth to your eyes, and it will bring attention to their beauty.
Prior to applying your eyeshadow, it is helpful to apply a small amount of face powder to the eyelid area, using a powder puff, cotton ball or eyeshadow brush. The reason for this, is that the powder will provide a base for your eyeshadow, as well as absorb any excess oil that may be on the surface, and smooth out the surface of the eyelid, making it easier to blend your eyeshadow colors.
Many people prefer to use neutral colors of eyeshadow, colors such as charcoal, smoky gray, browns, and beige colors with darker colors such as green, blue or mauve and then a light color for highlighting the eyes under the brow line. You can use all of the shades and colors above in both simple and light daytime makeup styles as well as more dark and dramatic makeup styles for nighttime outings.
Cream eyeshadow has been becoming quite popular lately and if you choose a matte shade you will find that it’s very easy to apply. Some people prefer more traditional powdered eyeshadow that are applied to the eyes with the use of a brush or a spongy applicator. You can even find eyeshadow in mineral form or eyeshadow which can be drawn-on with a crayon and even eyeshadow in the form of a sponge-tipped wand.
When selecting your eyeshadow you should carefully choose colors that match your complexion. Women with light skin all too often choose dark colors for their eyeshadow, and women with dark skin make the mistake of using light, frosted colors on their eyes.
Unless it’s the look you’re going for you’re only going to end up with an unnatural look. By choosing colors that go well with your complexion the makeup can enhance what’s already there rather than being a statement in of itself, don’t be afraid to really experiment with different colors, shades and techniques!
For more info on beautifying your appearance, check out gold eyeshadow or almay bright eyes eyeshadow.

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