We know that we shouldn’t judge something immediately when we see it. However, we can’t help our human nature and each day we must quickly judge things so that all of our time isn’t wasted. The result of this is that as a blog author, you must learn to write effective titles for your legal blog.
Your best content will remain undiscovered if you don’t make the effort to write effective titles.
Below I’ve listed 5 ways you can increase the responses to your blog post titles:
1. Ask a Question – A provocative question creates curiosity. People want to find out the answer and feel inclined to click through to read more. This is especially true when the question addresses a specific need or concern and promises to answer a problem the reader identifies with. For instance I wrote a popular post a little while back titled: “Lawyer Marketing Definitions: What are RSS Feeds and Why Should I Care?”. People who didn’t know what RSS feeds were clicked through to find out and have the question addressed.
2. Titles on magazines are a great resource – Magazine copywriters are competing with hundreds of other magazines on the rack for your attention. Online articles often work the same way. You can learn from people who have been doing this successfully for a long time. Browse through the titles of articles on magazine covers for ideas.
3. Use lists in your blog titles – Internet users like to consume information is short bullet points. For this reason, lists are great for articles on the web. Take this article for instance. By offering a list of 5 ways to improve your legal blog post titles, I have gotten you to read this far.
4. Solve a problem – The readers of your posts often have a problem or curiosity they are trying to solve. By offering a solution to a problem that a reader identifies with, you will entice them to read your article.
5. Explain to the reader the right way to do something – Offering practical advice about a common situation or event can be a great way to formulate a good title. People are looking for solutions to problems they have. If you promise to offer a solution in your title and follow up on that promise in your article, you will be well on your way to increasing your readership and writing effective titles.
Remember to keep your titles short when possible. A good rule of thumb is 9 words or less. Also, be sure to capitalize the first letter of each important word in your headline.
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